Understanding Zohran Mamdani's Style Choice: What His Suit Reveals Regarding Contemporary Masculinity and a Shifting Culture.
Coming of age in London during the 2000s, I was always surrounded by suits. You saw them on businessmen rushing through the financial district. They were worn by fathers in Hyde Park, playing with footballs in the golden light. At school, a inexpensive grey suit was our required uniform. Traditionally, the suit has functioned as a costume of seriousness, projecting power and professionalism—traits I was expected to embrace to become a "adult". However, until lately, my generation seemed to wear them less and less, and they had largely disappeared from my mind.
Then came the newly elected New York City mayor, Zohran Mamdani. He was sworn in at a closed ceremony dressed in a sober black overcoat, pristine white shirt, and a distinctive silk tie. Riding high by an ingenious campaign, he captivated the public's imagination like no other recent contender for city hall. But whether he was cheering in a hip-hop club or appearing at a film premiere, one thing was largely constant: he was almost always in a suit. Loosely tailored, contemporary with unstructured lines, yet traditional, his is a quintessentially middle-class millennial suit—that is, as typical as it can be for a generation that seldom bothers to wear one.
"The suit is in this strange position," notes men's fashion writer Derek Guy. "It's been dying a gradual fade since the end of the Second World War," with the significant drop arriving in the 1990s alongside "the advent of business casual."
"Today it is only worn in the strictest locations: marriages, funerals, to some extent, court appearances," Guy states. "It is like the traditional Japanese robe in Japan," in that it "essentially represents a custom that has long ceded from daily life." Many politicians "don this attire to say: 'I am a politician, you can trust me. You should vote for me. I have authority.'" But while the suit has historically conveyed this, today it enacts authority in the hope of gaining public confidence. As Guy clarifies: "Because we are also living in a democratic society, politicians want to seem relatable, because they're trying to get your votes." In many ways, a suit is just a subtle form of drag, in that it enacts masculinity, authority and even proximity to power.
Guy's words resonated deeply. On the infrequent times I require a suit—for a wedding or black-tie event—I retrieve the one I bought from a Japanese retailer a few years ago. When I first picked it up, it made me feel refined and high-end, but its tailored fit now feels passé. I imagine this feeling will be only too familiar for numerous people in the global community whose parents come from somewhere else, especially global south countries.
It's no surprise, the working man's suit has fallen out of fashion. Like a pair of jeans, a suit's silhouette goes through trends; a particular cut can therefore characterize an era—and feel quickly outdated. Take now: looser-fitting suits, reminiscent of Richard Gere's Armani in *American Gigolo*, might be in vogue, but given the price, it can feel like a significant investment for something likely to fall out of fashion within a few seasons. But the attraction, at least in certain circles, endures: recently, major retailers report suit sales rising more than 20% as customers "move away from the suit being daily attire towards an appetite to invest in something exceptional."
The Symbolism of a Mid-Market Suit
The mayor's go-to suit is from Suitsupply, a Dutch label that retails in a moderate price bracket. "He is precisely a reflection of his upbringing," says Guy. "A relatively young person, he's neither poor nor exceptionally wealthy." To that end, his mid-level suit will resonate with the group most likely to support him: people in their thirties and forties, college graduates earning professional incomes, often frustrated by the cost of housing. It's precisely the kind of suit they might wear themselves. Affordable but not lavish, Mamdani's suits arguably don't contradict his stated policies—which include a rent freeze, building affordable homes, and free public buses.
"You could never imagine Donald Trump wearing this brand; he's a luxury Italian suit person," says Guy. "As an immensely wealthy and grew up in that property development world. A status symbol fits seamlessly with that tycoon class, just as attainable brands fit naturally with Mamdani's constituency."
The legacy of suits in politics is extensive and rich: from a former president's "shocking" tan suit to other world leaders and their notably impeccable, custom-fit sheen. As one UK leader learned, the suit doesn't just dress the politician; it has the power to characterize them.
Performance of Normality and A Shield
Perhaps the key is what one scholar calls the "performance of ordinariness", summoning the suit's historical role as a uniform of political power. Mamdani's specific selection taps into a deliberate understatement, neither shabby nor showy—"conforming to norms" in an inconspicuous suit—to help him appeal to as many voters as possible. But, some think Mamdani would be cognizant of the suit's military and colonial legacy: "This attire isn't apolitical; scholars have long pointed out that its modern roots lie in imperial administration." It is also seen as a form of protective armor: "It is argued that if you're a person of color, you aren't going to get taken as seriously in these white spaces." The suit becomes a way of signaling credibility, particularly to those who might question it.
Such sartorial "changing styles" is hardly a recent phenomenon. Indeed historical leaders previously donned formal Western attire during their early years. Currently, certain world leaders have started exchanging their typical military wear for a dark formal outfit, albeit one lacking the tie.
"In every seam and stitch of Mamdani's public persona, the struggle between belonging and otherness is visible."
The suit Mamdani chooses is highly significant. "Being the son of immigrants of South Asian heritage and a democratic socialist, he is under pressure to conform to what many American voters expect as a sign of leadership," says one author, while at the same time needing to navigate carefully by "not looking like an establishment figure selling out his non-mainstream roots and values."
But there is an acute awareness of the double standards applied to suit-wearers and what is read into it. "That may come in part from Mamdani being a younger leader, skilled to assume different identities to fit the occasion, but it may also be part of his multicultural background, where code-switching between languages, traditions and attire is typical," it is said. "White males can remain unnoticed," but when others "attempt to gain the authority that suits represent," they must carefully negotiate the expectations associated with them.
In every seam of Mamdani's public persona, the dynamic between somewhere and nowhere, inclusion and exclusion, is visible. I know well the awkwardness of trying to conform to something not built for me, be it an inherited tradition, the society I was born into, or even a suit. What Mamdani's style decisions make evident, however, is that in public life, appearance is not neutral.